Web Experience
Great web design without functionality is like a sports car with no engine.
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Web Experience in the right way
Users now expect a seamless and intuitive brand experience throughout each touch point of their journey with your company. For your web presence, that necessitates thoughtful web experience management.
Benefits
1
Increases customer engagement and retention.
2
Reduces customer churn.
3
Increases customer lifetime value.
4
Boosts brand awareness.
5
Reduces costs associated with service and marketing.
6
Improves crisis management.
Technical Description
In general, Web Experience Marketing is based on 4 basic pillars:
1
Content optimization: use the best way to present and enable users to discover content through your websites: SEO work and multiple tests.
2
Engagement by interaction: an engaged audience has a longer lifespan and is easier to convert.
3
Demand generation: work on recognizing the needs of leads to develop a more consistent sales funnel.
4
Multichannel administration: integration of different digital touchpoints between customer and company.
