Purposes We may collect different kinds of personal information for different purposes, as below  stated:  

(i) To aid in the ongoing operation of our website. 1 

Our web servers may collect the following information to provide analytics and  performance enhancement metrics: (a) IP addresses, (b) operating system details, (c)  location details, (d) browsing details, (e) device and connectivity details, and/or (f)  language settings. 

1 For purposes of the GDPR, the lawful basis for this processing is our legitimate interest in enabling and improving our  website and online services, or your consent, where such consent is requested and obtained.

This information is aggregated to measure the number of site visits, average time spent on  the site, pages viewed and similar information. We then use this information to improve  content, ensure safety and security, and enhance performance and user experience. 

We may also obtain data from third parties including social media networks, when you  grant permission to us to access your data on one or more social media networks through  our website; service providers that help us determine a location based on your IP address  in order to customize offerings and content to your location; and partners with which we  offer co-branded services or engage in joint marketing activities. 

(ii) To answer your inquiries, support requests, and contact requests. 2 

If you contact us with general inquiries, requests for more information about initiatives or  products, or other support inquiries, we may need to collect information about you such  as: (a) personal and contact details, like full name, company, email address; (b)  demographic data; (c) qualifications and profession, and/or (d) the purpose and content of  your messages to us. 

(iii) To manage promotional or marketing subscriptions. 3 

If you sign up to receive promotional or marketing communications from Avenue Code we  may send these communications by email, SMS/text messages, or any other appropriate  method. 

(iv) To administer events and initiatives. 4 

Avenue Code frequently organizes public events and initiatives in-person or online. This  privacy policy applies to both participants and speakers at such events and initiatives,  along with any other supplementary information that participants may provide prior to or  at each event. To facilitate participation in these events and initiatives (including ongoing  communications relaying information about the event or initiative), we may be required to  collect and process a limited amount of information from you, such as your: (a) full name, 

2 For purposes of the GDPR, the lawful basis for this processing is our legitimate interest in providing exemplary customer  service, for the performance of a contract with you or to take steps at your request before entering into a contract with  you, or your consent, where such consent is requested and obtained. 

3 For purposes of the GDPR, the lawful basis for this processing is your consent, where such consent is requested and  obtained. 

4 For purposes of the GDPR, the lawful bases for this processing is our legitimate interest in organizing and hosting  promotional and education events and initiatives, or your consent, where such consent is requested and obtained.

(b) company, job title and business email address, (c) telephone number, (d) location,  and/or (e) pictures and/or video of you. 

You will be informed prior to any picture or video recording at each event or initiative and  made aware of any possibility that your image or likeness will be recorded. At or following  certain events, we may request feedback or additional personal information from you in  order to maintain ongoing communication and to further information about Avenue Code.  In all such instances, we will obtain your consent prior to requesting any additional  personal information. 

We may also obtain attendee lists and other personal information from third party event  organizers if an event is sponsored by Avenue Code. In those instances, the privacy  policies of such third party event organizers to which you provide your personal  information will apply to you. 

(v) To manage, administer and fulfill our contractual obligations. 5 

If you, your employer, or your company enters into a contractual relationship with Avenue  Code (apart from a direct employment relationship between you and Avenue Code), we  may need to process your personal information for purposes of negotiating or establishing  such contractual relationship. The personal information we collect at this time will usually  be limited to your name, business contact details and job title in order to enter into and/or  fulfill our obligations under the contract, such as providing or obtaining services.  

We may also process such personal information for related tasks such as accounting,  auditing, reporting (to government regulators and authorities) and to comply with all  applicable regulations. 

(vi) To promote the Avenue Code brand, products, initiatives and values through marketing  and other communications. 6 

Avenue Code has a strong interest in promoting its brand, products, initiatives and values.  We may send you marketing communications through different channels, such as email,  texts, phone calls or regular mail, and to do so, we may use your contact details that were  

5 For purposes of the GDPR, the lawful bases for this processing may be for the performance of a contract with you or to  take steps at your request before entering into a contract with you, our legitimate interest in providing services to your  company or employer, legal obligation, your consent, where such consent is requested and obtained. 6 For purposes of the GDPR, the lawful bases for this processing is for Avenue Code’s legitimate interest in promoting its  brand, products, initiatives and values, or you consent, where requested and obtained.

previously collected at an event, a query sent by you, or through the navigation on our  websites.  

We may also obtain your personal information from third parties, such as business  partners, data brokers, social networks, publicly available sources and marketing  companies. In such cases, we will also comply with any additional restrictions imposed by  the source of the data. If required by applicable legislation, we will ask for your consent  separately before sending any marketing communications.  

If we use your name, statements, image, likeness, or recordings of you to promote the  Avenue Code brand and activities, we will obtain your prior consent before using such  personal information. 

You can opt-out of receiving such communications at any time by responding directly to  such communications, by clicking the unsubscribe link at the bottom of any emails, by  contacting our security team at dpo@stage-us.avenuecode.io, or by any other method provided from time to time in relation to such communications. 

Disclaimer We will only use your personal information for the purposes for which we collected it or  for another reason that is compatible with such original purpose. Prior to using your personal  information for any unrelated purpose, we will notify you and explain the legal basis for such  unrelated purpose. Please note that we may process your personal information without your  knowledge or consent, in compliance with the above rules, where this is required or permitted by  law.