Sr. Product Manager

San Francisco, CA

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Avenue Code is an eCommerce consulting firm headquartered in San Francisco, with two additional office locations in Brazil. We are privately funded, profitable, and have been on a solid growth trajectory since day one. We care deeply about our clients, our partners and our people. We prefer the word "partner" over "vendor", and our investment in professional relationships is a reflection of that philosophy. We pride ourselves on our technical acumen, our collaborative problem-solving ability, and the warmth and professionalism of our staff.

About the opportunity:

We are seeking a passionate, team-oriented Senior Product Manager. The position is a key individual contributor for the division, playing a key role in developing the multi-year product management roadmap for customer-facing features and functionalities for an eCommerce website.

Strong candidates should possess a proven track record of delivery, working and influencing in a cross-functional context, and using data to drive decision-making. The Senior Product Manager will draw on his/her experience to build relationships and maximize the quality of his/her individual output.

Major Responsibilities Include:

  • Leads the development of features and functionality for our websites, including the identification of business opportunities, requirements definition, project implementation and evaluation
  • Combining a strong understanding of customer needs with an equally deep understanding of business goals to champion solutions that deliver value for our site
  • Identifies new opportunities and develops business case/ROI for projects, including:
    • Gathering input from a variety of internal stakeholders, and external resources
    • Conducting industry analysis (identifying market trends)
    • Understanding the competitive landscape (identifying best practices through competitive analysis)
    • Justifying development initiatives and expenditures, based on financial modeling
    • Analyzing existing data, and conducting user research/testing
    • Evaluating technologies (internal capabilities, and vendor offerings)
    • Socializes opportunity assessments and scope POVs, driving to alignment among key stakeholders and executive leadership
    • Responsible for the requirements, approach, and vision for key customer facing features on the website
    • Develops feature definitions, detailed requirements, business process changes, internal communications, and implementation plans
    • Leads and motivates multiple cross-functional teams throughout the entire life cycle of product development, including deployment and post-deployment
    • Resolves specific challenges related to how a feature/tool will work for our customer or business user and make trade-offs of scope, time & budget when issues arise during development
    • Accountable for the financial impact and customer experience of the products produced, using analysis to measure the results of feature deployments to quantify the business benefit/impact, and identify further business opportunities or recommendations of product evolution
    • Drives change within the division, including the adoption of profit maximizing best practices, integration into business processes (for management/optimization of website features)
    • Structures customer research in partnership with the User Experience team
    • If necessary, coordinates with outside vendors and partners to ensure their work is delivered on time and on scope


  • BA/BS required; 6 to 8 years product management experience
  • Able to work independently, with minimal supervision or guidance
  • Strong verbal and written communicator with all levels of business leaders; ability to influence key business leaders in the organization
  • Business acumen and understanding of eCommerce KPI’s, UX, CX
  • Exceptional negotiation skills across a myriad of audiences; can successfully advocate both business-facing and IT technology solutions among peers and to executive leadership
  • Has a proven successful track record; recognized as an expert across the division, who has excellent judgment and whose projects and team have contributed significantly to the success of the division
  • Marketplace experience: experience in eCommerce environment (direct to consumer)
  • Strong Business Analyst and Project Management skills
  • Sound business judgment: the ability to identify the business objectives, develop and implement a business strategy on projects; capable of making reliable business decisions during execution
  • Not afraid to get hands dirty, problem solving and creative thinking a must
  • Able to manage multiple projects simultaneously, at various stages of their development
  • Communicates product solution and benefits to internal and external customers (where appropriate)
  • Experience with the Agile development process preferred

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